Strategic SEO Services for Sustainable Business Growth
SEO you can actually understand—and trust. A dedicated freelance partnership to build your most valuable asset: organic traffic.
Is your website feeling invisible? You've poured your heart, soul, and savings into building a fantastic business, but the right customers simply aren’t finding you online. It’s a deeply frustrating experience, especially when you see competitors showing up on the first page of Google. You know you need to be there, but the world of SEO seems needlessly complex, intimidatingly expensive, and filled with "gurus" making promises they can't keep.
As an independent SEO consultant with over a decade of experience, I've built my approach on a simple philosophy: transparency, authentic communication, and a relentless focus on measurable results. This isn't about "tricking" the algorithm for a quick win. It's about building a sustainable, long-term asset that generates a consistent pipeline of qualified leads and customers for your business.
This page is a comprehensive overview of my approach and the services I offer. It's designed to give you a clear, honest look at what a strategic SEO partnership looks like and how it can transform your business.
The Short Answer
My SEO service is a collaborative partnership designed for business owners who are tired of the jargon and want real, sustainable results. I combine a deep understanding of your business with a comprehensive, data-driven strategy to increase your organic traffic, improve your search rankings, and, most importantly, grow your bottom line. It's a holistic approach that covers everything from the technical foundations of your site to the high-level content strategy that establishes you as an industry leader.
My Philosophy: An Honest Approach in a Confusing Industry
Before we dive into the specifics of my services, it's important you understand my guiding principles. The SEO industry is full of noise, and my goal is to be a clear, straightforward signal.
I Believe in Partnership, Not Just Process
Many agencies will sell you a standardized package. I don't. I believe the best results come from a deep, collaborative partnership. I take the time to understand your business, your customers, and your goals, and then I build a truly custom strategy. You work directly with me, the senior expert, at every single stage. There are no hand-offs to junior account managers or layers of bureaucracy; just a direct line to the person responsible for your success.
I Focus on Business Goals, Not Just Vanity Metrics
High rankings are great, but they don’t pay the bills. The ultimate goal of our work isn't just to be #1 on Google; it's to make your phone ring more often, to get more qualified leads in your inbox, and to increase your revenue. Every recommendation I make is tied directly to a tangible business outcome. We track what matters: conversions, leads, and sales.
I Am an Educator, Not a Gatekeeper
I believe in empowering my clients. You will always understand exactly what I’m doing, why it’s important for your growth, and how it works. My goal is to demystify SEO, not to hide behind complex jargon. A well-informed client is a better partner, and together we can make smarter, more effective decisions for your business.
My Core SEO Services: A Holistic Framework for Growth
A successful SEO strategy is like building a house. You need a solid foundation, a strong structure, a welcoming interior, and roads leading to your front door. My services cover every one of these pillars in a comprehensive, interconnected way. This is a high-level overview; each of these core components can be explored in more detail through the linked resources.
- ✓ Deep-Dive Business Analysis: I take the time to understand your goals, target audience, and competitive landscape before crafting a tailored strategy.
- ✓ Data-Driven Keyword Strategy: We focus on the keywords that your ideal customers are actually searching for, prioritizing intent and profitability over vanity metrics.
- ✓ On-Page & Technical SEO: I ensure your website is technically sound and its pages are perfectly optimized to be understood by both search engines and humans.
- ✓ Quality Link Building & PR Strategy: We build your site's authority with a focus on earning high-quality, relevant backlinks that stand the test of time.
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✓ Transparent Reporting: You'll receive regular, easy-to-understand reports that focus on the metrics that truly matter: traffic, leads, and sales.
Specialized SEO Services for Your Unique Business
While my core focus is a holistic strategy, I also offer specialized services to tackle specific business challenges.
Local SEO Services
For businesses who need to dominate their local neighbourhood. I offer practical, straightforward services to help you stand out on Google Maps and connect with the community you serve.
Explore Local SEO Services ›
Google Business Profile Management
Turn your Google Business Profile into a customer acquisition machine. This is a focused service designed to fully optimize your listing, manage reviews, and drive more leads directly from Google Maps.
Explore GBP Management ›
E-commerce & Shopify SEO Services
Driving sales in a competitive online market requires a unique approach. I focus on optimizing your product and collection pages and implementing advanced strategies like Schema Markup to make your products stand out.
Explore E-commerce SEO ›
B2B SEO Services
B2B SEO is a different game. It's not about quick sales; it's about building a long-term pipeline of high-value leads by establishing your authority with expert-level content.
Explore B2B Services ›
Generative Engine Optimisation (GEO)
A forward-thinking strategy to ensure your brand's expertise is seen and recommended by AI search engines like ChatGPT and Google. This is about building a "cite-worthy" brand for the future of search.
Explore GEO Services ›
French SEO for Global Businesses
Unlock your growth in French-speaking markets. As a native French speaker and SEO expert, I don't just translate your content—I culturally adapt it to ensure your brand resonates authentically in France, Quebec, and beyond.
Explore French SEO Services ›
White Label SEO for Agencies
Are you a creative or digital agency at full capacity? I provide a reliable, invisible SEO fulfillment partnership, allowing you to scale your business stress-free while getting expert results for your clients.
Explore White Label Services ›
A Long-Term Asset for Your Business
SEO is not a quick fix or a magic trick. It is a long-term, sustainable strategy for building your most valuable business asset: a consistent, predictable stream of high-quality organic traffic.
It's about investing in the foundation of your digital presence so that you are not constantly at the mercy of a rising ad spend or a changing social media algorithm. It's about owning your audience and your future.
READY TO GROW YOUR ONLINE PRESENCE?
Let's have an honest conversation about your business goals and how a strategic SEO partnership can help you achieve them. No obligation, no high-pressure tactics – just a straightforward discussion about what's possible for your business.
Frequently Asked Questions
Are you currently accepting new clients?
Yes, I am, but I operate with a very specific and intentional model. To ensure that every single one of my clients receives the focused, in-depth attention their business deserves, I take on a very limited number of new projects—typically only one to two new clients per month, depending on the scope of the work.
This is a core part of my philosophy as a freelance consultant. Unlike a large agency that needs to constantly bring in new business to cover its overhead, my goal is to build deep, long-term partnerships. When you work with me, you are not just another account number; you are working directly with me, the senior expert, at every single stage. You get my full attention, my strategic thinking, and my hands-on implementation.
This approach allows me to become a true extension of your team, deeply invested in your success. It ensures that I have the time and mental space to think creatively about your business, monitor your performance closely, and be agile in adapting to the ever-changing world of SEO.
If you are a business owner who values a direct, one-on-one partnership and is serious about sustainable growth, I would be delighted to hear from you. Please get in touch to discuss your project and my current availability.
Do you work with all types of clients?
I am equipped to work with clients from all over the world, as long as they are English-speaking or French-speaking. Thanks to modern communication tools and a flexible schedule, I provide the same dedicated, hands-on service to my international clients as I do for my local Australian partners.
However, the most important factor for a successful partnership is not the industry or location, but the fit. My approach is built on transparency, collaboration, and a long-term vision.
My ideal clients are typically:
- Small to medium-sized businesses, including e-commerce stores, local service providers, and B2B companies.
- Business owners who see SEO as a long-term investment, not a quick fix. They understand that sustainable growth is a marathon, not a sprint.
- Partners who value transparency and collaboration. They want to understand the "why" behind the strategy and are eager to work together to achieve their goals.
- Brands with a focus on quality and authenticity. They are passionate about what they do and are focused on providing real value to their own customers.
This service may not be the right fit for:
- Businesses looking for the absolute cheapest option or "guaranteed #1 rankings." My work is priced for value, expertise, and ethical, sustainable results.
- Businesses that want a completely "hands-off," black-box service. My process is collaborative, and I believe in empowering my clients with knowledge.
Ultimately, I am passionate about partnering with good people who run good businesses. If that sounds like you, then it's very likely we will be a great fit.
What makes you different from other SEO freelancers?
My approach combines over a decade of technical expertise with real-world business acumen. Having worked across SEO, PR, and digital marketing (including managing the e-commerce SEO for a large wine business), I understand how search fits into the bigger picture of growing your business. I am not just a technical specialist; I am a strategic partner who believes in educating my clients, so you'll always understand exactly what's happening with your strategy and why it matters for your bottom line.
What does your process look like after I sign on?
My process is built on clarity and collaboration. We always start with a Discovery & Strategy Call to align on your goals. From there, I perform a Comprehensive Audit to create a data-driven roadmap. The Implementation phase is where I get to work, with your full approval at every stage. Finally, you receive regular, jargon-free Transparent Reporting that focuses on the metrics that actually matter to your business.
How do you use AI in your SEO work?
That's a very important question in today's landscape. I view AI as a brilliant assistant, not an author. I use AI tools to help with initial research, brainstorm ideas, and for tasks like proofreading and grammar checks—especially helpful as a native French speaker working in English! However, the core strategy, the creative insights, the nuanced content, and the final expert decisions are always 100% human. This ensures that your brand's authentic voice and my strategic expertise are at the heart of everything we do.