French-Australian Family Life: A Mum's Guide to Life Down Under

Bonjour! I'm Roxane, a French mum navigating life on Australia's beautiful Central Coast. This blog is where I share the joys, challenges, and cultural discoveries of raising a bilingual family while bridging two worlds—French heritage and Australian lifestyle.

What You'll Find Here

From authentic French parenting tips to the best family-friendly spots on the Central Coast, this is your insider's guide to French-Australian living. Whether you're an expat family, curious about French culture, or simply love discovering hidden gems, you'll find practical advice and honest stories.

The Professional Side

By day, I'm an SEO consultant helping Australian and French businesses grow online. By night, I'm a digital artist creating playful illustrations. This blog connects these worlds with our family adventures and cultural discoveries.

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online store scrabble

Just Make More Collections: Is This Bad SEO Adv...

Roxane Pinault

You've seen the LinkedIn posts. Now, let's talk about what really builds authority for an online store. If you're a Shopify store owner, you've probably seen it. A confident post...

Just Make More Collections: Is This Bad SEO Adv...

Roxane Pinault

You've seen the LinkedIn posts. Now, let's talk about what really builds authority for an online store. If you're a Shopify store owner, you've probably seen it. A confident post...

Is Your Internal Linking Hurting Your SEO? Here's How to Check

Is Your Internal Linking Hurting Your SEO? Here...

Roxane Pinault

A bad strategy is often worse than no strategy at all. Let's look at the common mistakes that could be holding your site back. You've done the hard work. You...

Is Your Internal Linking Hurting Your SEO? Here...

Roxane Pinault

A bad strategy is often worse than no strategy at all. Let's look at the common mistakes that could be holding your site back. You've done the hard work. You...

A keyword close up short with a trolley button on it

Why Bother with Schema Markup on Your Shopify S...

Roxane Pinault

Your competitors have star ratings and prices in their Google results. Here’s the secret to how they do it. You’ve done everything right. Your Shopify store looks beautiful, your products...

Why Bother with Schema Markup on Your Shopify S...

Roxane Pinault

Your competitors have star ratings and prices in their Google results. Here’s the secret to how they do it. You’ve done everything right. Your Shopify store looks beautiful, your products...

A pile of messy toys

What My 3-Year-Old Actually Plays With: A Toy-O...

Roxane Pinault

I have a confession to make: I buy way too many toys for my daughter. It’s a bit of an obsession. I just love to spoil her. But the silver...

What My 3-Year-Old Actually Plays With: A Toy-O...

Roxane Pinault

I have a confession to make: I buy way too many toys for my daughter. It’s a bit of an obsession. I just love to spoil her. But the silver...

dyson hair straightener

Is the $749 Dyson Airstrait Worth It? A Busy Mu...

Roxane Pinault

If you have big, frizzy hair, you know the struggle. My natural hair, left to its own devices, has a mind of its own—think less beachy waves, more Ursula from...

Is the $749 Dyson Airstrait Worth It? A Busy Mu...

Roxane Pinault

If you have big, frizzy hair, you know the struggle. My natural hair, left to its own devices, has a mind of its own—think less beachy waves, more Ursula from...

Westman Atelier Nectar Highlighter

Is the Westman Atelier Nectar Highlight Stick R...

Roxane Pinault

Ever since I was young, I’ve been fascinated by the 'less is more' approach to beauty. The goal isn't to transform, but to enhance, to achieve that healthy, radiant look...

Is the Westman Atelier Nectar Highlight Stick R...

Roxane Pinault

Ever since I was young, I’ve been fascinated by the 'less is more' approach to beauty. The goal isn't to transform, but to enhance, to achieve that healthy, radiant look...

About This French-Aussie Journey

From Annecy to the Central Coast

Born in the beautiful town of Annecy, France, I now call Australia's Central Coast home. After eight years in Sydney and a two-year stint in Perth, we found our perfect balance—stunning beaches, genuine community, and the space for our family to thrive.

What "French Twist" Actually Means

It's about sharing authentic perspectives on parenting, lifestyle, and business through the lens of French culture while embracing Australian life. Think French approach to work-life balance, different perspectives on raising confident kids, and discovering how two cultures can beautifully complement each other.

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Looking for Collaboration?

I partner with brands that align with sustainable family living, quality products, and cultural experiences. Get in touch to discuss opportunities.