Generative Engine Optimisation (GEO) Services

A Straightforward Strategy for the Age of AI Search.

If you're a business owner, you've started hearing the new, intimidating acronym: GEO (Generative Engine Optimisation). And with it, you're seeing a lot of confusing hype and ridiculous claims from "experts" promising to get you "ranked #1 in AI."

Let's be honest: that's nonsense. The world of search is changing, but the fundamentals of building a trustworthy brand have not. My GEO service is not about "hacking" AI with short-term tricks. It's a strategic partnership designed to ensure your brand's real-world expertise is seen, cited, and recommended in this new conversational landscape.

The short answer

My GEO service is a strategic partnership designed to build your brand's deep, real-world authority and expertise, making you a "cite-worthy" source for AI engines. It’s not about quick hacks; it’s about developing a sustainable, long-term content and reputation strategy that works for both Google and AI search.

The Reality of AI Search (And Why Our Strategy Works)

First, let's be realistic. AI search is incredibly volatile. A recent study from Search Engine Journal found that AI search results can change by over 90% for the exact same query run on the same day.

This means there is no stable "#1 ranking" to chase. The only winning strategy is to become a trusted and frequently cited source of authority that AI engines consistently turn to. That is the entire focus of my service.

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My GEO Services: A Strategy Built on Authority

My approach isn't about quick tricks. It's a collaborative process to build a deep, resilient foundation of expertise that will serve you in both traditional SEO and the new world of AI search. When we partner, we will focus on these three core pillars:

1. Produce High-Quality, Well-Structured Content

AI engines like ChatGPT have access to trillions of data points; they can instantly spot low-quality, "filler" content. To stand out, your content must demonstrate true E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). We will work together to create in-depth, expert-level articles that answer your customers' questions so comprehensively that you become the definitive resource. We will structure this content with clear headings and a logical flow, making it easy for both humans and AI to understand. This isn't new; it's simply doubling down on the age-old recommendation to "make good content."

2. Answer Questions Directly

Many AI queries are simple questions. To give AI engines exactly what they need, we will optimize your content to provide clear, direct answers, much like a website's FAQ section. You may have seen this with Google's "Featured Snippets"—the answer boxes at the top of search results. By creating content that directly answers the who, what, why, and how of your industry, we give you the best possible chance of being used as a source in an AI response.

3. Build Your Brand's Authority Across the Web

High-authority brands are referenced across the internet, not just on their own website. Just as backlinks are a trust signal for Google, being mentioned on other reputable sites is a powerful signal for AI engines. A key part of our strategy will be to analyze where AI is pulling its information from—whether it's Yelp, a specific industry blog, or a forum—and work to get your brand featured on those same trusted sources.

This Service is NOT For You If...

  • You are looking for guaranteed "AI rankings." They don't exist. This is about building long-term authority.
  • You believe AI can replace your real expertise. My philosophy is that AI is a tool, but it cannot replicate your unique human experience. This service is about amplifying that experience.
  • You want a "set-it-and-forget-it" solution. This is a collaborative process that requires your deep industry knowledge to create truly authoritative content.

Your GEO Questions, Answered

How long does it take to see GEO results? Unlike traditional SEO rankings, AI citation patterns can change quickly. However, building the deep level of authority that AI trusts takes months, not days. Some clients may see brand mentions within weeks of optimizing their content, but this is a long-term strategy.

Is AI better than Google Search? They serve different purposes. For a quick, simple answer to a factual question, AI is great. For more in-depth or nuanced topics that require human perspective, traditional Google search still provides more comprehensive results.

Can I use AI to do my own SEO and GEO? Of course! AI is like a brilliant assistant. It can help you brainstorm ideas and check your grammar. But you still need to be the creative director—providing the unique insights and strategic direction that make your content valuable in the first place.

Do SEO and GEO work hand-in-hand? Yes, absolutely. In fact, you cannot have a successful GEO strategy without a strong SEO foundation. Think of it this way: SEO is the foundation of your house—it's your technical health, site structure, and core content. GEO is the advanced work we do to make your expertise visible and "cite-worthy" to AI engines. You can't build a strong house on a crumbling foundation.

For this reason, my GEO service is designed as an advanced add-on to my core SEO services, not as a standalone replacement. The first step is always to ensure your foundational SEO is solid. If you're not sure where you stand, I am always happy to start with a comprehensive website audit.

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Ready to Build a Brand That Thrives in the Age of AI?

If you're ready to move beyond the hype and build a real, sustainable strategy for the future of search, let's have an honest conversation about your business.