French-Australian Family Life: A Mum's Guide to Life Down Under

Bonjour! I'm Roxane, a French mum navigating life on Australia's beautiful Central Coast. This blog is where I share the joys, challenges, and cultural discoveries of raising a bilingual family while bridging two worlds—French heritage and Australian lifestyle.

What You'll Find Here

From authentic French parenting tips to the best family-friendly spots on the Central Coast, this is your insider's guide to French-Australian living. Whether you're an expat family, curious about French culture, or simply love discovering hidden gems, you'll find practical advice and honest stories.

The Professional Side

By day, I'm an SEO consultant helping Australian and French businesses grow online. By night, I'm a digital artist creating playful illustrations. This blog connects these worlds with our family adventures and cultural discoveries.

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google core update search on a browser

A Google Update Hit. Should You Panic? A Deep D...

Roxane Pinault

Your traffic dropped, and the internet is screaming. Here’s a straightforward guide to what a core update really is, and why you probably don’t need to worry. It’s the email...

A Google Update Hit. Should You Panic? A Deep D...

Roxane Pinault

Your traffic dropped, and the internet is screaming. Here’s a straightforward guide to what a core update really is, and why you probably don’t need to worry. It’s the email...

google app on a mobile phone

The Ultimate Google Business Profile Setup Chec...

Roxane Pinault

A Beginner-Friendly Guide for Small Business Owners. As a small business owner, you know you need to be on Google, but the setup process for a Google Business Profile (GBP)...

The Ultimate Google Business Profile Setup Chec...

Roxane Pinault

A Beginner-Friendly Guide for Small Business Owners. As a small business owner, you know you need to be on Google, but the setup process for a Google Business Profile (GBP)...

A Summer SEO Checklist for Central Coast Tourism & Hospitality Businesses

A Summer SEO Checklist for Central Coast Touris...

Roxane Pinault

The holiday rush is coming. Here’s a simple guide to making sure Sydneysiders find you. If you run a cafe, a hotel, or a tourism business on the Central Coast,...

A Summer SEO Checklist for Central Coast Touris...

Roxane Pinault

The holiday rush is coming. Here’s a simple guide to making sure Sydneysiders find you. If you run a cafe, a hotel, or a tourism business on the Central Coast,...

How to Handle Negative & Fake Reviews on Your Google Profile - My Top Tips

How to Handle Negative & Fake Reviews on Your G...

Roxane Pinault

A 1-star review feels like a punch to the gut. Here’s an honest, no-panic guide to managing your online reputation. Your stomach sinks. A notification pops up: a new 1-star...

How to Handle Negative & Fake Reviews on Your G...

Roxane Pinault

A 1-star review feels like a punch to the gut. Here’s an honest, no-panic guide to managing your online reputation. Your stomach sinks. A notification pops up: a new 1-star...

Why Google Business Profile is Non-Negotiable for Small Businesses

Why Google Business Profile is Non-Negotiable f...

Roxane Pinault

As an SEO consultant, I talk to small business owners every day. I see the passion they pour into their craft—the baker perfecting a sourdough, the mechanic diagnosing a tricky...

Why Google Business Profile is Non-Negotiable f...

Roxane Pinault

As an SEO consultant, I talk to small business owners every day. I see the passion they pour into their craft—the baker perfecting a sourdough, the mechanic diagnosing a tricky...

Google Browser open on a phone

Help! My Google Business Profile Was Suspended....

Roxane Pinault

Your listing has disappeared from Google, and you're panicking. Let's take a deep breath. Here’s a clear, no-nonsense guide to what's happening and how to fix it. It’s a business...

Help! My Google Business Profile Was Suspended....

Roxane Pinault

Your listing has disappeared from Google, and you're panicking. Let's take a deep breath. Here’s a clear, no-nonsense guide to what's happening and how to fix it. It’s a business...

About This French-Aussie Journey

From Annecy to the Central Coast

Born in the beautiful town of Annecy, France, I now call Australia's Central Coast home. After eight years in Sydney and a two-year stint in Perth, we found our perfect balance—stunning beaches, genuine community, and the space for our family to thrive.

What "French Twist" Actually Means

It's about sharing authentic perspectives on parenting, lifestyle, and business through the lens of French culture while embracing Australian life. Think French approach to work-life balance, different perspectives on raising confident kids, and discovering how two cultures can beautifully complement each other.

Want More SEO Business Tips?

Visit my dedicated business SEO guide for practical, jargon-free advice.

Looking for Collaboration?

I partner with brands that align with sustainable family living, quality products, and cultural experiences. Get in touch to discuss opportunities.