French-Australian Family Life: A Mum's Guide to Life Down Under
Bonjour! I'm Roxane, a French mum navigating life on Australia's beautiful Central Coast. This blog is where I share the joys, challenges, and cultural discoveries of raising a bilingual family while bridging two worlds—French heritage and Australian lifestyle.
What You'll Find Here
From authentic French parenting tips to the best family-friendly spots on the Central Coast, this is your insider's guide to French-Australian living. Whether you're an expat family, curious about French culture, or simply love discovering hidden gems, you'll find practical advice and honest stories.
The Professional Side
By day, I'm an SEO consultant helping Australian and French businesses grow online. By night, I'm a digital artist creating playful illustrations. This blog connects these worlds with our family adventures and cultural discoveries.
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Why Your Collection Page is Outranking Your Pro...
A customer searched for a specific product, but Google showed them your category page. Here’s a deep dive into what’s happening. It’s one of the most confusing moments for a...
Why Your Collection Page is Outranking Your Pro...
A customer searched for a specific product, but Google showed them your category page. Here’s a deep dive into what’s happening. It’s one of the most confusing moments for a...
Failure Post: Why My "20 Questions About Austra...
As an SEO consultant, I spend my days analyzing what works. But today, I want to be completely transparent and talk about something that didn't work. As an SEO consultant,...
Failure Post: Why My "20 Questions About Austra...
As an SEO consultant, I spend my days analyzing what works. But today, I want to be completely transparent and talk about something that didn't work. As an SEO consultant,...
Why Your Shopify Collections Are Creating Dupli...
Seeing hundreds of strange, filtered URLs in your Google reports? Here’s a simple, jargon-free guide to fixing it. If you're a Shopify store owner who has spent any time in...
Why Your Shopify Collections Are Creating Dupli...
Seeing hundreds of strange, filtered URLs in your Google reports? Here’s a simple, jargon-free guide to fixing it. If you're a Shopify store owner who has spent any time in...
Do Themed Collections Boost Your SEO? A Guide t...
You know you need collections, but are they actually helping you rank? Here’s how to turn them into powerful authority signals. In our last article, we debunked the myth that...
Do Themed Collections Boost Your SEO? A Guide t...
You know you need collections, but are they actually helping you rank? Here’s how to turn them into powerful authority signals. In our last article, we debunked the myth that...
Is AI Search (GEO) Replacing SEO? A Straightfor...
Feeling lost with all the new acronyms? Let's cut through the hype and talk about what really matters for your business. If you’re a small business owner trying to keep...
Is AI Search (GEO) Replacing SEO? A Straightfor...
Feeling lost with all the new acronyms? Let's cut through the hype and talk about what really matters for your business. If you’re a small business owner trying to keep...
Why Bother With Pinterest If It Doesn't Give Yo...
I get it. You're a time-poor small business owner, and every marketing minute counts. It’s a question I hear constantly from my clients: "Roxane, I'm already overwhelmed with Instagram. Why...
Why Bother With Pinterest If It Doesn't Give Yo...
I get it. You're a time-poor small business owner, and every marketing minute counts. It’s a question I hear constantly from my clients: "Roxane, I'm already overwhelmed with Instagram. Why...
About This French-Aussie Journey
From Annecy to the Central Coast
Born in the beautiful town of Annecy, France, I now call Australia's Central Coast home. After eight years in Sydney and a two-year stint in Perth, we found our perfect balance—stunning beaches, genuine community, and the space for our family to thrive.
What "French Twist" Actually Means
It's about sharing authentic perspectives on parenting, lifestyle, and business through the lens of French culture while embracing Australian life. Think French approach to work-life balance, different perspectives on raising confident kids, and discovering how two cultures can beautifully complement each other.
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Looking for Collaboration?
I partner with brands that align with sustainable family living, quality products, and cultural experiences. Get in touch to discuss opportunities.